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| DATA MANAGEMENT |
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For any Direct Marketing campaign, the foundation being accurate data & the
process of managing the data is an integral resource that is valuable to an
organization or business. MOS has a dedicated team that as a protocol always
conducts hygiene checks of all data files shared by clients. We also undertake
complete data management solutions which includes:
• High volume data entry
• Data cleaning
• Merge/purge, De-duplication
• Mail merge
• Mailing campaign management
We 'health check' all of our data, including full postal verification. Once
these checks are complete, we then 'clean' the data to remove duplication, check
against mailing preferences services, gone-aways, and bereavement files, to make
sure your brand communication reaches the right people with minimal wastage.
Data security is paramount, and we work with the leading encryption software to
ensure data transfer is fully secure between MOS and its clients. In addition,
we work closely with clients to implement the access rights to our secure FTP
server. With these measures in place, we are able to ensure our clients can
benefit from a cohesive, continuous data cycle that works towards the overall
brand objectives without compromising data confidentiality. |
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