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The Economist has become a truly global publication with more than four-fifths
of its circulation outside the UK, its original country of publication, proving
its relevance to decision-makers and opinion leaders across the whole world. The
group is famous in the newspaper industry for its pertinent advertisements and
specific customer retention. As part of the 68% growth in Asia Pacific over the
last decade, India is definitively a high market, and the group has decided to
move the production and the handling of The Economist campaigns to India.
The Economist India uses MOS for handling their complete renewal campaign: a
weekly activity with 21 different creative mail packs involving:
• Data set up & personalised pdf creation
• Offset printing & personalisation
• Distribution in India and Internationally |
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Testimonials |
"It has been a pleasure working with Mail Order Solutions. Their assistance in
preparation, set up, printing and dispatching our many many marketing
collaterals week after week has been simply superb. We would definitely
recommend their business for others looking for this type of service."
Farheen Chinoy,
Senior Marketing Executive |
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