Mehul A. Desai is the driving force of Mail Order Solutions. His vision and focus have led the company to establish standards and business models that have proven exemplary for a small set up to grow exponentially in a short span. A Sales & Marketing veteran, his journey to set up a business venture of his own took wings with the Regency Group in 1997 with partners Wesley Wood & Dharti Desai.

Regency specialised in outsourced Print production and Distribution for International Direct Marketers and Advertisers. To put it simply, delivery of mails from the printer to the customer’s door step was an unheard of concept which made the Company an industry leader by implementing and combining high end technology as well as manual labour which offered clients a great cost reduction. With his in depth knowledge of the Indian marketplace Mehul has been instrumental in defining the company's relationship with its clients in India and establishing a seamless Bank Card Syndication program and launching “Regency Rewards”, a successful first of its kind co-op marketing program integrating targeted and one on one messages and brand building promotions for advertisers thirsty for more advertising space.

Mehul achieved the next milestone with Mail Order Solutions in 2003 which is the exclusive printing arm of the Regency Group and has fast become a force to reckon with in the industry.

Amongst his goals for the Group is to position MOS as a world-class direct marketing organization and to provide unmatched support and service to the company's constituents, including business operations and the executive management team. With Mehul’s tenacity, today MOS has a plush all encompassing print production facility which houses the latest in technology, processes and aims to be a INR1000 million plus venture soon.

An avid cricket fan and graduate from Mumbai University, Mehul started his career as a Sales Executive at Procter & Gamble India Ltd. and rose to senior positions in companies like Modi Xerox Ltd, Real Value Appliances Ltd, and Atlaz Telecommunications Ltd. Mehul was Vice President (Sales & Marketing) with Atlaz before he launched his own enterprise, Regency in 1997. Mehul's forte has been his skill to “sell a refrigerator to an Eskimo” and he uses that talent now to hone in deals, conducting training sessions with his staff & vendors.

Mehul is married to a working Professional in the Fragrance industry and has an Engineer son who plans to pursue Business Management soon. Mehul is on Board of Advisor for the DMA, India and has been a speaker at various Industry events and seminars.

Dharti Desai is Founder and President of Regency Direct Marketing India Pvt. Ltd, and Mail Order Solutions India Pvt. Ltd., one a direct marketing consulting company and the other a state of the art print production company – both located in Mumbai, India. Dharti saw the potential India had to offer much before the outsourcing boom and established a pioneering position for herself and the company in direct marketing in India and along with her brother - Mehul A. Desai (Founder & Chairman of the group) - significantly heightened the company's prominence within the industry since 1997.

She has been the key architect in setting the overall strategic direction of all her companies, patiently awakening a country to the hitherto unknown direct marketing world, sourcing key clients and vendors, working with the local nuances of the country and facilitating the integration of direct marketing consulting and bank card syndication. She has been instrumental in conceptualizing, researching and setting up a strategic communications platform for FineWinesnMore. FineWinesnMore is as an educational, communications and interactive tool for consumers from all walks of life, be it a novice or a connoisseur. FineWinesnMore leverages Dharti’s and Regency group companies’ 17+ years of valuable experience in direct marketing in India and abroad. With the help of her direct marketing companies she researched on the concept and strategy for FineWinesnMore for over 2 years before starting the company in January of 2007. She coined the name FineWinesnMore and has aspirations to make her new enterprise an industry leader in innovation, credibility, and education for wine consumers in India.

Dharti has been invited as a speaker to conventions of the Direct Marketing Association (DMA), USA, to wine and luxury goods marketing shows in India and abroad and is the author of “DM in India Guidebook’” ( www.rdmipl.com ) co-sponsored by the DMA, USA. She is a member of the DMA, USA, International Council of the DMA, the Direct Marketing Ideas Club of NY and also of Asian Women In Business, NY.

A single mother of a 12 year old daughter, Dharti is a graduate of Wilson College, Mumbai University (India) and now divides her time between the USA and India. She is fluent in French and also taught for many years at the Alliance Francaise in New York and India.

Devang Dalal – one of the Directors at MOS is responsible for product sourcing & fulfillment. Devang is a key factor for tremendous growth & continuous sustenance in our Product Sourcing & Fulfillment vertical.

Devang’s team is responsible for sourcing Art Jewellery, Stones, Esoteric products, Leather products & any novel innovations required by our International clients while ensuring adequate packaging instructions & transportation modalities are strictly adhered to. His immaculate planning skills have won us many accolades for ‘zero error’ while fulfilling clients’ orders with tedious delivery diktats across many countries.

Devang started his career as a Purchase Manager with the Aditya Birla Group where he served for 6 years. Devang then decided to explore his tenacity as a Stock Broker & successfully stayed on the BSE for 7 years. He has since been with MOS and his proactive solutions have increased our business many folds & added a new dimension to the organization.

A Commerce graduate from Mumbai university, Devang is married with a child and is a voracious reader & a movie buff who enjoys indulging in a challenging game of chess & table tennis.

Santosh Kudalkar is responsible for overseeing and driving the financial, accounting, tax and regulatory functions for MOS. Santosh has more than 10 years of financial strategy and management experience within growth oriented international organizations including publicly held companies and start-up ventures. Santosh has been with the group since 1998. His prior roles included executive and middle level management positions with multi- nationals. Santosh received his graduate degree in Accounting and financial management from Bombay University.

Vaishali Chavan, Manager – Data Management is responsible for all the in-house Data Processing as well as Clinical Data Management. She joined MOS in 1999 as a Receptionist cum Secretary. Her dedication, sincerity and a very good knowledge of Data Processing and Clinical Data Management leads her to current position. Her prior roles included executive and middle level management positions with pharmaceuticals. She along with her team is a great asset to MOS. Vaishali completed her education from Mumbai University and is happily married.

Rita has twelve plus years in the creative field with extensive experience in designing, photography, campaign management, creative concepts, and execution. A graduate from J J School of Arts Mumbai, Rita completed her training in digital photography under the excellent guidance of photographer Anil Gandhi in two years. Rita started her professional career while she was still completing her graduation and was completely prepared to take on the advertising world upon her graduation. Rita's career took off with Ad agencies where she had hands on experience working with some of the leading brands in the industry. Rita continued with her love for photography by handling all of the company's photography assignments. With excellent efficiency & impressive speed displayed in her work, which was always crafted to perfection & good aesthetic taste, she produced some of the best campaigns & creative those have been a credit to her portfolio.

Ever ambitious & successful, who would stop at nothing, Rita's current affiliation with Regency Group of Companies introduced her to the world of direct marketing. She quickly moved from Visualizer to Manager in her first year. Rita, a fast learner, who had never been exposed to direct mail creatives took on the challenge headlong, studied the subtle nuances of direct response creatives and today is an asset to the company and its clients in 7 countries. Rita works directly with Dharti and is able to execute any idea or concept to perfection and does not hesitate ever and confidently announces her viewpoint or stand on a particular element in a direct mail pack. Rita leads a very efficient team of budding creative talent and encourages entrepreneurial spirit with her team members.

Jayshri Gohil is an intrinsic part of MOS & as Manager & Executive Assistant she provides very high level of support to the Directors & Senior team of MOS. The complete research and administration support for a new client is handled by Jayshri. She also co-ordinates activities of various departments to ensure timely & accurate information flow within the organisation and to the clients. She also assists the Directors of the group in planning, organising, scheduling of all their work & events. Her hard work, sincerity and dedication have come to become a force majeur in the group and she continues to provide leadership and guidance to new recruits and other team members.

Harish B. K., Manager, Print Production brings more than 15 years of industry experience to his current position at one of the largest prepress, digital printing and letter shopping companies in India MOS, India . Over the course of his career, Harish has held a variety of positions in advertising, Marketing, Public Relations, new business development, technology management and business unit responsibility. Prior to MOS, Harish was in the Gulf with Reprotronics, LLC managing their Digital Printing Division and those of several other graphic arts companies.

The common thread in his diverse background is a focus on the profitable application of appropriate technology to the business of print production and combining that with the skilled manual labour available in India . As an influential technologist, he, along with CEO Mehul Desai, conducts regular in-house training sessions for his 25 technicians and keeps abreast of all industry events on the technology trends that are shaping the industry's future. Harish has majored in printing technology, is a graduate of Mumbai University and is a member of the Digital Technology Club of India.

Bharat Deolekar, brings 12 plus years of experience in the industry with extensive experience in Packaging, Publishing, Digital Printing & various letter shopping companies in India. Bharat was in the Gulf with Elkay Printing Press, LLC managing their printing & binding division. Bharat a printing technologist by profession came on board MOS India Office in February 2005 & hasn't looked back since. Bharat heads the production team of MOS in Mumbai.

Jay Binod Singh, Manager - IT Service joined MOS in 2006 & has steadily become a key software development personnel. A Microsoft Certified Programmer, Jay Binod started his career processing various software projects customised as per industry & client requirements.

At MOS Jay Binod has extensively developed language & data related software & Website using C#.NET, VB.NET, SQL Server, Crystal Reports, AJAX, XML

Positive & consistently proactive, Jay Binod’s contribution to MOS has evolved to an integral role in servicing international & domestic clientele. Sometimes he is the answer to our hardware related issues too. Married & a father of a beautiful 7 year old daughter, Jay Binod has keen interest in mythology & can debate endlessly over historical facts. He is not far behind in showcasing his fondness for singing & dramatics while actively participating in social events.

Shalini Bhatia, Manager – Business Development has taken a challenging path to join the print industry & contributes over 15 years of robust client servicing experience. She has been associated with the Hospitality & Service industries & her keen sense of understanding client briefs, multitasking ability & inherent communication strengths make her an asset to our Company. Shalini is solely responsible to service one of our most important & prestigious client in addition to her exhaustive business development activities & has a good pulse to recognise potential opportunities & transform client requirements into many firsts in the Indian markets for the organisation.

Elwina Crasto is the newest member of the Business Development team at MOS. A strong minded go getter & inspiring individual, Elwina joined MOS to don a completely new role in developing new clients for the Company. Elwinas’ previous work experience has been more Marketing oriented in the Financial, IT & Service industries where she was assigned crucial branding tasks to event set ups, co-ordination of marketing collaterals to developing website designs & content. Elwinas’ entire gamut of 8 years of experience with her background in Graphics & Multimedia make an indelible combination to understand customer needs with the ability to comprehend ‘thought to design to print’ flow. Her exceptional interpersonal skills & quick adaptability enable her to integrate with colleagues and customers alike.

A Commerce graduate from Mumbai University, Elwina is happily married & enjoys dabbling in adventure sports & the usual social mix of movies & parties.

Shilpa Pathak, Asst. Manager - Back Office Operation is the back bone & the link between various departments & executes a highly responsible task of keeping all processes up to speed. Married with a teen aged daughter, a Commerce graduate from Mumbai University, Shilpa manages both work & home fronts with equal ease & élan. Shilpa has been exposed to an intense administration environment in BPOs in her 12 year tenure. At MOS she independently handles communication with International & Domestic clients with periodic updates as prescribed by them while using her keen level of concentration & multitasking ability to enable a smooth work flow internally along with live job statuses & inventory support.

Being warm & friendly come naturally to this music lover who enjoys creative art while she successfully juggles all her roles.