Mehul A. Desai is the driving force of Regency Group. His vision and focus have led the company to establish standards and business models that have proven exemplary for a small set up to grow exponentially in a short span. A Sales & Marketing veteran, his journey to set up a business venture of his own took wings with the Regency Group in 1997 with sister and partner Dharti Desai.
Regency specialised in outsourced Print production and Distribution for International Direct Marketers and Advertisers. To put it simply, delivery of mails from the printer to the customer’s door step was an unheard of concept which made the Company an industry leader by implementing and combining high end technology as well as manual labour which offered clients a great cost reduction. With his in depth knowledge of the Indian marketplace Mehul has been instrumental in defining the company's relationship with its clients in India and establishing a seamless Bank Card Syndication program and launching “Regency Rewards”, a successful first of its kind co-op marketing program integrating targeted and one on one messages and brand building promotions for advertisers thirsty for more advertising space.
Mehul achieved the next milestone with Mail Order Solutions in 2003 which is the exclusive printing arm of the Regency Group and has fast become a force to reckon with in the industry.
Amongst his goals for the Group is to position MOS as a world-class direct marketing organization and to provide unmatched support and service to the company's constituents, including business operations and the executive management team. With Mehul’s tenacity, today MOS has a plush all encompassing print production facility which houses the latest in technology, processes and aims to be a INR 1000 million plus venture soon.
An avid cricket fan and graduate from Mumbai University, Mehul started his career as a Sales Executive at Procter & Gamble India Ltd. and rose to senior positions in companies like Modi Xerox Ltd, Real Value Appliances Ltd, and Atlaz Telecommunications Ltd. Mehul was Vice President (Sales & Marketing) with Atlaz before he launched his own enterprise, Regency in 1997. Mehul's forte has been his skill to “sell a refrigerator to an Eskimo” and he uses that talent now to hone in deals, conducting training sessions with his staff & vendors.
Mehul is married to a working Professional in the Fragrance industry and has an Engineer son who plans to pursue Business Management soon. Mehul is on Board of Advisor for the DMA, India, is a committee member of The Bombay Master Printers Association and has been a speaker at various Industry events and seminars.