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06 October 2010: 11.04
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In this issue
Mehul Desai: No compromise to be the best
MOS won the PrintWeek India Award for VDP & Personalisation = Company. When=20 quizzed about the comparison between MOS and press in Europe, Darryl = Danielli,=20 editor, PrintWeek UK who visited MOS, said that he won't compare it to a = press=20 in Europe, he would instead call it "a good European press."
Mehul Desai, the founder and chairman of MOS, is a left-handed =
batsman who=20
relishes Swedish crime authors. He speaks to Sriraam Selvam on the =
practices=20
which led the six-and-half year old MOS on an award winning=20
journey.
What you felt when you bagged the PWI=20
Award?
Completely overwhelmed and elated. The commitment, =
energy and=20
sincerity of my talented and hard working team in executing jobs is =
vindicated=20
by this award. It was very satisfying to see the smiles on their face =
when MOS=20
was announced the winner.
One most valuable work lesson =
that you=20
follow at your press?
No compromise. Whatever we do, we will =
give=20
our 100%. Be it the effort, quality, material used or the commitment to =
execute=20
a job.
One thing you always do when you plan for a new =
print=20
job?
Details. The successful execution of a job particularly =
the=20
ones which have a lot of VDP depends on how much in detail the job is=20
understood. A lot of departments are involved in seeing a job being =
completed=20
successfully. It's important that the intricacies of the job are =
understood by=20
each person in every department involved.
One tip for =
time=20
management on the shopfloor?
It has to be in a flow. Study =
the job,=20
prepare an execution schedule, check availability of resources required =
and have=20
a Plan B.
One key thing in your make-ready=20
routine?
Complete planning of the job from start to finish =
and=20
ensuring all input material is available when needed.
One =
way you=20
handle a complex print job?
Study the job in totality, sit =
with the=20
team and take their feedback/suggestions. Give a brief to those involved =
in the=20
job so that nothing is missed out. Check the understanding of the team =
so that=20
everybody is on the same page.
One technique for handling =
an=20
irate customer.
Speak to customer and meet them. Do not on =
any count=20
avoid discussion or meeting. Understand the reason and then offer an =
honest=20
explanation along with a solution.
One good thing about =
the new=20
generation in the print industry.
The new generation =
understands the=20
technology and implements it to maximise the output.
One =
best=20
practice that should be made compulsory in the Indian print=20
industry.
Transparency with customers on the raw material=20
used.
One thing that clinches a deal.
Ability =
to=20
understand the customer requirement and most importantly, correct=20
pricing.
One definition of key values at your=20
press.
MOS sets high standards for itself. We deliver the =
clients=20
order on time, every time, with zero errors and top notch production=20
values.
One indicator of =
performance.
Customer=20
satisfaction.
One favourite activity when you're not in =
the=20
printing press.
Spending time with the =
family.
One=20
way to handle unreasonable price hikes.
Cut down on wastage =
and=20
engage vendors in discussions to show them the impact of an unreasonable =
price=20
hikes.
One dream you would like your press to=20
achieve.
To be considered a top quality print solution=20
provider.
One good way to foster innovation among your=20
workers.
Encourage participation. This gives a voice to all =
and=20
brings out new ideas.
One thing that makes you better =
than your=20
competitors.
Our integrity. We deliver what we promise and =
use the=20
best material and processes to deliver what our clients pay us for.
![3D""=20](3D"http://www.printweek.com/_images/magprintweekcom.gif")
=
Comments
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The MOS team
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